Mountain Equipment CO-OP 2011 Spring-Summer Catalog Cover

Wrap-around front, back (not shown above ) and inside flap. After 40 years, this is the final in-print catalog. Close to 1 million copies went into circulation. MEC is a Canadian cooperative with 3.3 million members.  They promote ethical sourcing and product sustainability. This project was rewarding, because it lines-up with my love for nature, adventure and community. The characters in the image come from different walks of life and all share an appreciation for wellness with nature. The landscape in the background is a reference to The Gulf Islands of BC